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    INFORMATION PROVIDED PURSUANT TO SEC. 5 of the TMG [German Telemedia Act]

    kruse media & Co. KG
    Sielwall 54
    28203 Bremen


    Managing director: Lars Kruse


    Phone: 0421 – 696 180-0
    Fax: 0421 – 696 180-29


    Registration in the Commercial Register
    Registry Court: Amtsgericht [Local Court of] Bremen, Germany
    Registration number: HRA 26770 HB

    VAT ID:

    Value added tax identification number pursuant to Sec. 27 a of the Umsatzsteuergesetz [German Value Added Tax Act]:
    VAT ID: DE292721740


    Liability for Contents
    We as service providers are responsible for our contents on these websites under general laws pursuant to Sec. 7 (1) of the German Telemedia Act. Sections 8 to 10 of the German Telemedia Act provide, however, that we as service providers are not obliged to monitor transmitted or stored information of third parties or to search for circumstances indicating illegal activities. Any obligations to remove or block the use of information under general laws will remain unaffected thereby. Any liability in this regard shall, however, only be possible from the time when knowledge is gained of a concrete violation of the law. We will immediately remove these contents, at the time we gain knowledge of violations of the law.

    Liability for Links
    Our offer includes links to external websites of third parties; we have no influence on their contents. Therefore, we will not accept any warranty for these external contents. The providers or operators of such external websites are always responsible for the contents of the linked websites. The linked websites were checked for possible violations of the law at the time the link was established. No illegal contents were detected at the time of linking. It is unreasonable to permanently monitor the contents of linked websites without concrete indications of violations of the law. We will immediately remove such links, at the time we gain knowledge of violations of the law.

    Contents and works presented on this website that were prepared by the operators of the website are governed by German copyright. Any reproduction, editing, distribution and a use of any kind outside of the scope of the copyright law require a written permission of the author or originator. Downloads and copies of these websites are permitted for private, non-commercial use only. Insofar as contents on this website do not originate from the operator, the copyrights of third parties are respected. Contents provided by third parties are particularly indicated as such. If you still notice any violation of copyrights, please notify us. We will immediately remove such contents, at the time we gain knowledge of violations of the law.


    Contents sources:
    – ARD/ZDF Online Study 2016, OVK Online Report 2016/02
    – Online Marketing Rockstars
    – internetworld.de 2016
    – Quantitative survey in G+J medientrend (n=796)
    – Representative Forsa survey (n=1002)
    – Survey of the Goldmedia Consulting and Research Group on behalf of Influry GmbH

    Image material provided by:
    Carina Dünchem, Roland Pittner, Julia Gillner, Annika Ahlers, Rahel Borgmann, Elena Lambertz, Fabian Grimm, Mounira Kiefer, Michael Ruland, Julia Witte, Josephine Nietschmann, Zermina von Mengen


    Data Protection
    The operators of this website take the protection of your personal data very seriously. We will keep your personal data in confidence and treat them in compliance with the legal data protection regulations and this Privacy Statement. Our website can usually be used without providing any personal data. Insofar as personal data (such as e.g. name, address or email address) are collected on our websites, that will always be done on a voluntary basis, if possible. This data will not be disclosed to any third parties without your explicit consent. Please note that any data transmission via the internet (e.g. email communication) might have security gaps. A complete protection of data against the access by third parties is not possible.

    Data Privacy Statement for the use of Google Analytics
    This website uses functions of the web analysis service Google Analytics. Google Analytics is provided by Google Inc. 1600 Amphitheatre Parkway Mountain View, CA 94043, USA. Google Analytics uses so-called “Cookies“. These are text files which will be stored on your computer and allow an analysis of your usage of the website. The information on your usage of the website created by the Cookie will normally be transmitted to a server of Google in the USA and stored there.

    If IP anonymisation is activated on this website, your IP address will, however, previously be shortened within the member states of the European Union or in other contracting states to the Agreement on the European Economic Area. It is only in exceptional cases that the full IP address will be transmitted to a server of Google in the USA and shortened there. Google will, on behalf of the operator of this website, use this information to assess your use of the website, to compile reports on the activities on this website and to render other services to the website operator that are connected with the use of the website and the internet. Under no circumstances will Google relate your IP address transmitted by your browser under Google Analytics to other Google data.

    You may prevent the storage of Cookies by changing your browser software settings; however please note that, in this case, you might not be able to fully use all features of this website. Furthermore, you may prevent that Google collects the data generated by the Cookie which relate to your use of the website (incl. your IP address) and that Google processes these data, by downloading and installing the browser plugin that is available under the following link: http://tools.google.com/dlpage/gaoptout?hl=deSources: Disclaimer eRecht24, Google Analytics Privacy Statement

    For Influencers


    How Outfluence works: Get in touch with us and we’ll support you with your social media development. With us, you have the opportunity to participate in exciting campaigns for the brands that you love. We are in contact with outdoor brands from the outdoor sports sectors, such as hiking, hunting, climbing or fishing, and agriculture.



    Feel like working together with great outdoor brands? Send us a message using our contact form and become a part of Outfluence.


    If we find your profile interesting, we’ll contact you and add you to our influencer pool. We’ll create your professional comp card for you and your portfolio!


    We’ll send you offers for outdoor brands campaigns that suit you and your passion! Decide for yourself which campaigns you would like to participate in.

    nature Love?

    We are specialists for all demands in the Influencer Strategy and Relations sector.

    Outfluence is a brand of the agency closer. As an advertising agency for classic and digital campaigns, we develop well-thought-out strategies and agile design solutions. Future-proof advertising takes place across disciplines and on all channels. This is why we work together holistically and sustainably. Conception, consulting, creation and strategy all mesh together when it comes to the attention of brands and products.



    Outfluence is an influencer agency for outdoor brands. We introduce you to companies in the hunting, agriculture, fishing, climbing and hiking sectors.

    The collaboration with our influencers goes like this: we send requests via email for interesting campaigns which suit the influencer and their profile. In this email, we describe exactly what the influencer’s tasks are for the campaign, such as e.g. creating an Instagram post with the product of a customer or to point followers in the direction of a competition, and what they receive for this, e.g. a product from the brand or a small sum of money. After receiving the request, the influencer can then decide freely whether to accept the offer and whether they would like to participate in the campaign.

    Influencers are people with a passion for nature, hunting, agriculture, hiking, climbing and fishing. You also require a social media profile with at least 1,000 followers.

    Registering with us is very simple! We just need your contact details (address, phone number, email address), your VAT number and your bank details. There is also a cooperation agreement which regulates our collaboration.

    After successful registration, we add you to our influencer pool. As soon as we receive a suitable request from a customer, we send you the offer for the exciting cooperation via email.

    The contract is to regulate the collaboration between you, our customers and us. Everyone has interests that should be protected. We would like to regulate our collaboration as much as possible so that all participants are on the safe side. Don’t worry: We’ve created a cooperation agreement that is fair for all parties!

    No, it’s not an exclusive contract. You can continue to enter into cooperations with other brands.

    We tie you up with noteworthy companies in the outdoor sector. We also support you with all questions about your social channels and offer you advice and assistance with every cooperation. With us, you have a partner that understands your influences and represents them in the face of companies. Personalities and the passion for nature behind the social media profile are very important to us.

    No, participating with Outfluence won’t cost you anything.

    Our current customers are: GearTester, Jagdwelt24, Farm-Land, Jagd&Hund and Fricke Group.

    Paid posts must always be marked as advertising. Otherwise, we deal with surreptitious advertising and the posts are considered misleading.

    We recommend that you use the information #advert or #advertising in the image description and to name or link the cooperation partner.

    Outfluence does all the invoicing for you so that you can concentrate completely on your content. To create the invoices, we simply need your VAT number and account details.

    When registering, you can determine your individual price per post and your daily rate. If you don’t have any experience yet, we’re happy to support you and share our experience.

    We need your VAT number to create your invoices.


    Outfluence is the first German agency who specialized in the mediation of outdoor influencers. A professional influencer marketing approach is essential for us. We convey our social media bloggers to brands from outdoor devisions, like: Hunting, farming, horseback riding, fishing, climbing or hiking. Authentic content is an expression of our passion and to uphold it, it is very important to us to comply with standards. This codex contains our standards of cooperation between brands and influencers.


    We are a community. We take the journalistic freedom seriously. Each blogger stands a bit for the other, every good and bad experience with him is transferred in the public perception on the others. Therefore, it is important to take the reader / user seriously and to label paid and unpaid content differently. When dealing with business and other potential partners, a professional dealing should always be maintained. These are the ethical foundations to which we feel committed.


    1. Credibility and individuality are our highest property. We create all content that we distribute ourselves. If contents are used by third parties, these are clearly marked. These includes for example guest blogs, paid blog posts, copied press releases or shared contributions.

    2. Blog posts live from the subjective view of the authors and an own opinion is essential. The content on the blog and the social media channels correspond to the own and subjective opinion of the influencer. To be truthful with the readers is important to us.

    3. We respect copyright as well as personal rights and mark all content with the correct copyrights.


    1. We label contents, which are developed in co-operation with companies. The fact that this content is advertising must be clearly recognisable to third parties. Paid or sponsored content is labeled by the terms "advertising" or "advertisement" and the cooperation partner is named. These includes product placements, sweepstakes, tutorials, events or reviews.

    2. Product placements must also be labeled if it is video content. This concerns videos that are mainly about a specific product or several products and the focus is not purely on editorial content. Such videos are labeled with "product placement" or "infomercial".