kruse media & Co. KG
Managing director: Lars Kruse
Phone: 0421 – 696 180-0
Fax: 0421 – 696 180-29
Registration in the Commercial Register
Registry Court: Amtsgericht [Local Court of] Bremen, Germany
Registration number: HRA 26770 HB
Value added tax identification number pursuant to Sec. 27 a of the Umsatzsteuergesetz [German Value Added Tax Act]:
VAT ID: DE292721740
Liability for Contents
We as service providers are responsible for our contents on these websites under general laws pursuant to Sec. 7 (1) of the German Telemedia Act. Sections 8 to 10 of the German Telemedia Act provide, however, that we as service providers are not obliged to monitor transmitted or stored information of third parties or to search for circumstances indicating illegal activities. Any obligations to remove or block the use of information under general laws will remain unaffected thereby. Any liability in this regard shall, however, only be possible from the time when knowledge is gained of a concrete violation of the law. We will immediately remove these contents, at the time we gain knowledge of violations of the law.
Liability for Links
Our offer includes links to external websites of third parties; we have no influence on their contents. Therefore, we will not accept any warranty for these external contents. The providers or operators of such external websites are always responsible for the contents of the linked websites. The linked websites were checked for possible violations of the law at the time the link was established. No illegal contents were detected at the time of linking. It is unreasonable to permanently monitor the contents of linked websites without concrete indications of violations of the law. We will immediately remove such links, at the time we gain knowledge of violations of the law.
Contents and works presented on this website that were prepared by the operators of the website are governed by German copyright. Any reproduction, editing, distribution and a use of any kind outside of the scope of the copyright law require a written permission of the author or originator. Downloads and copies of these websites are permitted for private, non-commercial use only. Insofar as contents on this website do not originate from the operator, the copyrights of third parties are respected. Contents provided by third parties are particularly indicated as such. If you still notice any violation of copyrights, please notify us. We will immediately remove such contents, at the time we gain knowledge of violations of the law.
– ARD/ZDF Online Study 2016, OVK Online Report 2016/02
– Online Marketing Rockstars
– internetworld.de 2016
– Quantitative survey in G+J medientrend (n=796)
– Representative Forsa survey (n=1002)
– Survey of the Goldmedia Consulting and Research Group on behalf of Influry GmbH
Image material provided by:
Carina Dünchem, Roland Pittner, Julia Gillner, Annika Ahlers, Rahel Borgmann, Elena Lambertz, Fabian Grimm, Mounira Kiefer, Michael Ruland, Julia Witte, Josephine Nietschmann, Zermina von Mengen
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From June 11th to 15th 2018, ten passionate outdoor Influencer came together in the Wild-Berghof Buchet in the Bavarian Forest for a five-day adventure. The focus was on hunting together, collecting unique experiences and inspiring exchanges among nature lovers. The participants experienced five days in an impressive setting – full of suggestions, new impulses, exciting lectures, products and brands. The focus of the event was on the subject of “content”. Together with a professional photographer, interesting lectures and exciting activities Outfluence has generated creative and expressive content with four cooperation partners, the brands STEINER-Optik, XROC, Waldkauz and 12 Survivors.
The positive mood as well as the content-fit of the camp were ideally suited for the placement of the brands in order to open up new customer segments, to present new products or to improve the brand image.
Whether expedition, hunting, photography or life-saving occupations: the suitcase of the brand XROC protects sensitive equipment perfectly against external influences. As a gift, all influencers received a protective case for hunting or their photo equipment at the Outfluence Content Camp. Every influencer could choose in advance which equipment and which color his or her case should have.
In the suitcase they could stow their luggage for the Outfluence Content Camp and travel to the camp in the Bavarian Forest. By sending the suitcases in front of the camp, the anticipation of the participants was increased and the cooperation with the brand XROC announced in advance. The aim of the cooperation was to make the brand XROC known in Germany and to generate followers for the social media channels.
Outdoor brand 12 Survivors is already established and successful on the American market. In 2018, the brand planned the launch on the European market – especially in German-speaking countries. For the brand introduction in Germany, 12 Survivors commissioned us to design and implement influencer marketing cooperations. to promote the brand in Germany and to activate the young target group. In addition, we worked together with our sister agency closer to develop a basic design concept, the design of a brochure and a trade fair stand and a social media concept for 12 survivors. As part of the influencer marketing project, we are implementing a classic product placement with three selected influencers as well as cooperation at the Outfluence Content Camp 2018. At the Outfluence Content Camp, all influencers received a head torch and a Paracord Survival Kit from 12 Survivors. The products were placed on their bed at the arrival of the influencers. In addition, all influencers were given the opportunity to test two other 12 Brand Survivors products.
These included three versions of the large first aid kit and the solar panel for charging electronic devices. These products were raffled among the participants at the end of the camp. In addition to numerous mentions on Instagram in the story of the participants or in posts, outstanding images were created during the Outfluence Content Camp. The products were tested by authentic multipliers, tried and presented under real conditions. The Outfluence Content Camp is not pure Product presentation: Outdoor enthusiastic influencers get a great program, exciting content and tips that help them in their blogger everyday life. The positive feedback on the camp also affects the cooperation partners and has a positive effect on the brand image.
Waldkauz hunting equipment is a commitment to beautiful and extremely useful natural materials, to skilled handwork and hunting style. These are items that grow in popularity with the hunter, because they reflect the quality, the passion and the joy of hunting and nature in them. At the Outfluence Content Camp, all influencers received a personalized cartridge case, embroidered with their initials as a gift. The case was placed on her bed at the arrival of the influencers.
In addition, all influencers were given the opportunity to test three other products of the Waldkauz brand. It was a backpack, a fanny pack and a outdoor blanket. After a short presentation of the products they were raffled among the participants on the first evening. In addition, Waldkauz equipped the camp with aprons for the gutting and cooking evening.
The company Steiner offers high-quality binoculars in the areas of hunting, marine / water sports, outdoor and bird watching – from beginners to professionals, there is the optimum product for every user. During the Outfluence Content Camp, 15 different binoculars from the outdoor and hunting binoculars were available to the participants. For sitting, hiking or other activities, the participants could choose glasses that they would like to test.
Together with the Outfluence photographer, they created high-quality images showing the products in real use in nature. In addition, various social media contributions were created by the participants, some of whom did not know the products yet and shared their honest feedback with their followers.